With it’s growing economy and increasing upper class, India is top of mind for fashion houses like Louis Vuitton, Gucci and Hermes. Not to be left behind, Karl Lagerfeld and Chanel released an Indian fashion-inspired collection, replete with mang tikkas and dhotis, which will hit stores this Fall.
Styled by ex-Vogue Paris Editor-In-Chief, Carine Roitfeld, and photographed by Karl Lagerfeld himself, the ad campaign features model Daria Strokous striking what we imagine is an Indian pose, in pieces from the Chanel Pre-Fall 2012 Paris to Bombay collection.
Fashion news blog, Fashionista.com gave the campaign a failing grade (an F!), and said, “It’s merely not up to the standards that previous Chanel campaigns have set. Plus it’s kind of culturally insensitive–which is never chic or aspirational in our books.”
The collection itself was semi-controversial, a cross between gorgeous pieces and an ode to a more romanticized British Raj era. Plus, we think Karl borrowed a few ‘ideas’ from Indian runways and called them his own.
Chic or not? Let us know what you think of this ad campaign, coming to a Vogue, W and Elle near you.