Socks are getting sexier.
Rihanna has joined our favourite sock brand, Instance (or Stance in the US), as a contributing Creative Director. She’ll design multiple seasons of her signature women’s collection, starting with two limited edition styles in a print called Murder Rih Wrote. Both styles are 3-of-a-kind sets, meaning they come in sets of three, each with slightly different graphics that make for a mix and match collection.
The first style (pictured on Rihanna) is a combed cotton over-the-knee, while the second is a crew sock available in both men’s and women’s sizes. Each crew set is individually numbered, making it a true collector’s piece, with only 1,500 produced.
“Rihanna epitomizes what it means to dress by your own rules. She is a fashion pioneer and we are excited that she has made Instance her next canvas,” said Candy Harris, SVP of Instance’s Women’s Division. Rihanna’s first complete collection will be unveiled this fall. As a contributing Creative Director, she will also work on various creative projects with the brand throughout the partnership.
The Murder Rhi Wrote limited collection is available online, and the complete Instance x Rihanna Fall 2015 collection will be available at retailers across Canada this September/October.