Everyone’s favourite fashion season is coming soon – goodbye summer (almost) and hello autumn beauty. To get you in the mood, Lifetime Collective has a practical, versatile Fall 2012 line with a little West coast spirit shining through.

Designed by Creative Director Judith Feller, the collection is a collaboration of bohemian and Americana influences, with a range of autumn-friendly shades like red, orange, black, navy blue, and forest green.

Judith’s previous work with lily + jae can be seen in the wearable and comfortable designs she created for Lifetime Collective. “I really like the concept behind Lifetime as a brand. I like the idea of teaming up with a bunch of creatives to make a collective. [Owners] Reid and Trevor are both designers and entrepreneurs who I respect, so working with them was an easy choice.”

Here are a few of our favourite things from the Fall 2012 collection.

One of our favourite pieces was a cropped, quilted jacket in a beautiful print pattern, and we asked Judith Feller about the inspiration behind it: “Those were definitely drawn from the bohemian inspiration. The quilting is a classic vintage finish that I have always wanted to do. The prints were subtle yet a more contemporary feel for Lifetime.” Details include contrast seams against the print, and an ever so slight puff at the shoulder. Jessie Jacket in orange/burgundy print, $120

Left: These blue wool sweatpants from the Lifetime Collective’s Men’s Collection are comfy and warm, and a perfect go to item for snuggling on the couch with a warm hot chocolate. Blundetto 30% wool pants in ‘Total Eclipse,’ $198. Right: Seen with the Striped Frankie sweater in ‘Multi Stripe,’ $100. Chalet sweater in Diamond Pattern (price tba).

Left: This cute and casual sleeveless dress is tapered on the bottom and will be great for a night out when paired with a crop jacket, leather moto jacket or a simple cardigan. Pixie Dress, $99. Centre: This classic black dress can be dresses up and down with the right accessories, like a few long layered necklaces and a nice cuff. Lou Dress, $110. Seen here with the Mallory Belt, $40. Right: A Fall fashion must-have, this warm, knee-length, hooded wool coat comes in beige and black,and has leather buttons in the detailing. Casper Coat,  $264.


The Lifetime Collective Fall 2012 collection will be available on August 20 at retailers around the world, and online here.

Story by: Jyoti Sahota | Photography: Lifetime Collective + Jyoti Sahota