H&M released an inspiring film emphasizing one of fashion’s most important rules – to recycle your clothes!
Starring icons Iggy Pop, Pardeep Singh Bahra (Singh Street Style), Loza Maleombho, and Daniel Lismore, the piece supports H&M’s Close the Loop collection and Global Recycling initiative, which to date, has recycled more than two-hundred sixty billion pounds of unwanted clothing. Aligning with the brand’s efforts to create a more sustainable fashion future, H&M has also teamed up with DoSomething.org to launch the “Close the Loop College Cup” competition, focusing on recycling amongst U.S. college campuses.
H&M’s mission is to create a closed loop in fashion, with the ambition to emphasize that you can break the fashion rules as long as all unwanted clothes do not go to waste. Singer Iggy Pop narrates and stars in the film, alongside additional influencers such as blogger Pardeep Singh Bahra, emerging Designer Loza Maleombho, and Artist Daniel Lismore.
By collecting old clothes and turning them into new, updated styles, instead of letting them go to waste, we can completely change the way fashion is made. This will reduce the need for virgin resources; as well as minimize the impact fashion has on our planet.
Watch H&M’s Close The Loop
All H&M stores globally accept clothing and textiles of any brand, in any condition, year round that can be recycled in their garment recycling boxes.