Oh brother. Red bridal wear. Bindis everywhere. And an elephant. Iggy Azalea, why?

iggy azalea bounce video

If you haven’t heard of Iggy, she’s an Australian born, Southern USA trained rap artist-turned-model now based in LA. She’s worked with T.I. and signed to Island Def Jam, which is a pretty big deal for a white girl from Australia trying to be a rapper.

Her latest song “Bounce,” from her debut album, “The New Classic,” made it onto our radar, not for its catchy beats and great rhymes, but for the uninspired cultural appropriation and exotification of Indian culture. Thanks Iggy!

The lovely people at The Aerogram provide an excellent critique of the video, as well as of Wired Magazine‘s defence of Iggy’s video, which they call “textbook hipster racism” (yes!).

While we were a bit more lenient with Selena Gomez’s appropriation of the bindi for style purposes, there’s something more uneasy about the way Iggy goes about it. And as Jaya Bedi said so eloquently:

“What makes the non-South Asian person’s use of the bindi problematic is the fact that a pop star like Selena Gomez wearing one is guaranteed to be better received than I would if I were to step out of the house rocking a dot on my forehead. On her, it’s a bold new look; on me, it’s a symbol of my failure to assimilate.”

Watch “Bounce” below and tell us what you think.

Photography: Iggy Azalea Facebook