Sweet style on a budget. Jugni Style's Jasmeen Bains explains her love of H&M and how she's built a wardrobe of fashionable and on-trend pieces from this Swedish house.
While culling my closet for the summer recently, I found that I have an abnormal amount of H&M in my closet – and most of it ranked amongst my favourite and most worn. I have to admit, every time I bring home something from H&M, it gets worn practically every day for a few weeks, then usually takes a place of prominence in normal rotation. H&M’s spring/summer collection this year has been especially good (with prices unfortunately rising to match) yet I often find myself professing my love for H&M to the blank stares of my friends. Yes, H&M is a global corporation bent on making money; their materials and fabrication are often of dubious quality, and their mass-produced clothes don’t exactly scream originality. Yet I find myself sighing with a little lust every time I walk by their windows on Granville Street in downtown Vancouver.
Despite the fact that H&M hardly needs any extra advertising, I feel like I should defend my somewhat un-politically correct admiration for the Swedish clothing house. Here are some of my own wardrobe stars dating back to Summer 2007 when I made my first H&M purchase in a Manhattan store.
Story by: Jasmeen Bains