Roots x Douglas Coupland = Canada Goes Electric, a collection inspired by digital Canadiana. Roots sweats, t-shirts and jackets embelished with colourful designs by writer, visual artist and pop culture king (he coined the term Generation X, afterall), Douglas Coupland.
If you look at life as a whole, we have to admit life's good where we live. But in an evil Twilight Zone kind of way there's nothing else to choose. In the old days there was always a Bohemia or a creative under-world to join if the mainstream life wasn't your bag – or a life of crime, or even religion. And now there's only the system. All other options have evaporated. For most people it's the System or what… death? There's nothing. There's no way out now.
– Girlfriend in a Coma, Douglas Coupland
You could say that this collaboration is one created within "the system" – keeping to the safe, sporty sillouettes of Roots active wear. If you've read any of Coupland's work, you'll expect a more kitsch, eclectic collection that's as crazy as the plot twists in every one of his novels. But this collection, inspired by an electric Canada, keeps everything on the straight and narrow, using bold colours, digital prints and hints of some kind of Canadian past.
For those looking to add a little inspired Canadiana to their wardrobe, the collection includes sexy digital print leggings, frat boy-style letter jackets, logoed hats and screened t-shirts.
Available at Roots stores across Canada, and at Roots x Douglas Coupland Pop-Up shops until July 25, in Toronto (680 Queen Street West) and Vancouver (36 Powell Street, Gastown, Vancouver).