Kindness is always fashionable, darling. We love it when fashion is style conscious and gives back, and this cotton tote by Rachel Roy does just that. 

When Pakistan was hit by devastating floods in July 2010, over 1/5 of the country was caught under water. And while the world may have turned a blind eye, Pakistan is still struggling to recover.

Enter Rachel Roy, gorgeous NY designer with a heart of gold. Rachel created the Pakistan tote to raise money for the U.S. Fund for UNICEF's disaster relief and recovery efforts for victims of the Pakistan floods – including over 10 million children.

At $20, 100% of your purchase will be donated to UNICEF. And by using your tote, you'll be in the company of celebs like Iman, Jay-Z, Freida Pinto, Mindy Kaling, Andre Leon Talley (you know it's fashionable when…) and the venerable Oprah, who all pledged their support for the cause and signed the back of the tote.

Order your tote now to wear in the new year (the bag ships January 5, 2011).

Fashion that's style and substance – I'll tick that off my New Year resolution list.

Rachel Roy Pakistan Tote $20