Old age and botox seem to be fueling Madonna's creative edge. The muscular pop songstress and her daughter, Lola, launched their clothing line, Material Girl in Canada last week, and we've got a behind the scenes peak at the Spring 2011 photo shoot with the face of the collection, Kelly Osbourne.

The original Material Girl muse was lil' Jenny Humphrey, but Madonna and Lola dropped her around the same time Gossip Girl was saying bye bye to the raccoon-eyed Taylor Momsen.

And in stepped Kelly Osbourne – fresh-faced, svelte and rocking the pop vibe that defines this type of teen-oriented brand.

The campaign, photographed by fashion photographer Brooke Nipar, brings us back to Madonna's roots in New York's East Village in the 80s, including those chain link fences and other images from Madonna's iconic music videos.

Says Madonna, "Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love." That's some serious xoxo.

Material Girl is available in Canada exclusively at The Bay.

 

Checkout these behind-the-scenes images from the Material Girl Spring 2011 campaign shoot with Madonna, Lola and Kelly Osbourne.

 

 

 

 

 

 

 

 

Story By: Joti Dhesi  |  Photography Courtesy: Material Girl