Who knew bathroom tissue could be couture?

The recent “Fashion with Compassion” event in Toronto showcased the White Cashmere Collection of couture gowns made from Cottonelle Cashmere toilet paper, in support of October’s Breast Cancer Awareness Month.

The collection highlights the generous and ongoing support for the Canadian Breast Cancer Foundation and also marked the return of the infamous, limited edition Pink Cashmere toilet paper – where 25 cents from each sale of Pink Cashmere is donated to the Breast Cancer Foundation.

“Breast cancer affects women and families across Canada and the White Cashmere Collection presents a unique opportunity to pay tribute to the courage and strength of these women,” says Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger Products. “We are proud to be one of The Foundation’s top five national partners and to join this cause with our support of Canada’s fashion community.”

Curated by Canadian fashion designer Farley Chatto, The White Cashmere Collection showcased at Fashion with Compassion pays homage to classic Hollywood glamour and stars fifteen emerging Canadian designers who created everything from bridal and evening wear, to jewelry and, for the first time ever, footwear and children’s wear, all crafted in 100 per cent pure, soft and luxurious sheets of toilet paper.

“The White Cashmere Collection exemplifies the diversity of the Canadian fashion industry and serves as an imaginative showcase for our top design trendsetters,” says 2012 collection curator and fashion designer, Farley Chatto. “I am honoured and thrilled to partner with Kruger Products and to collaborate with our talented designers who combined their passion for fashion with support for the Canadian Breast Cancer Foundation.”

Story by: Daniel Pillai